Craft and Concept

Craft- Crafted videos are well choreographed and use different sounds and effects in the video. It is the way something is made, the tools and techniques used when making a piece of art of a film. An artist's painting or sculpture is an example of craft because, they have made the art piece themselves.

Concept- An example of this would be photography. For example if the photographer positioned an apple on a table and took a photo of it this would be more concept than craft because the photographer did not make the apple or the table, but they did came up with the idea behind the piece.